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Why First Impressions Matter – The Impact of Onboarding on Retention

When it comes to employee experience, first impressions set the tone. And not just during interviews. The way a new hire is welcomed, equipped and supported in their first month can shape how they feel about your organisation and whether they see a long-term future there.

The opportunity to boost retention from day one

While early attrition can be costly, it also signals a powerful opportunity for improvement. Research suggests up to 20% of turnover happens within the first 45 days. But here’s the good news: organisations that invest in structured onboarding see retention rates improve by as much as 50% over three years. SHRM, “Onboarding Key to Retaining, Engaging Talent” SHRM, “How Effective Onboarding Improves Employee Retention”

That’s because onboarding is more than a checklist – it’s the first real experience of your company culture. By focusing on that early experience, you have a unique window to make employees feel valued, connected, and confident.

Clarity, connection and confidence: what new hires need

New starters aren’t looking for perfection. What they really want is:

  • Clear expectations and goals.
  • Easy access to tools, systems and people.
  • A sense of belonging and purpose from day one.

When those basics are met with intention, your new hire begins their journey with clarity – and that clarity builds confidence. The key is designing onboarding in a way that feels both structured and personal.

The psychology behind a great first impression

We all remember how something starts. It’s human nature. First experiences shape perception, especially when they involve change, like starting a new role. Early interactions are more emotionally charged, and therefore more memorable.

That’s why thoughtful onboarding isn’t about ticking boxes – it’s about creating momentum. Helping new hires feel capable, supported and engaged early on can lead to deeper commitment and stronger performance later.

Tech that supports positive beginnings

Onboard Express is built to make these moments count. Our platform helps you:

  • Automate provisioning so everything’s ready on Day One.
  • Deliver mobile-first welcome experiences tailored to each role.
  • Keep communication consistent and clear with real-time updates.

By streamlining the admin, you free up time to focus on what really matters—human connection and meaningful engagement.

First impressions, lasting impact.

Every new hire brings potential. Your onboarding experience helps shape what they do with it. When people feel informed, included and supported from day one, they’re far more likely to stay and thrive.

Want to elevate your first impressions? Book a demo to see how Onboard Express helps teams create high-retention onboarding experiences that start strong and stay strong.