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Celebrating a Decade Partnership with Billabong

For over 10 years, Onboard Express and Billabong have worked hand in hand to revolutionise the onboarding experience, setting new benchmarks in efficiency, scalability, and user-friendliness. This collaboration stands as a testament to the power of partnership and innovation in HR technology.

The Challenge: Seasonal Peaks, Manual Processes, and Inefficiencies

Billabong’s recruitment process faced unique challenges, especially during seasonal peaks over Christmas when the company’s workforce expanded significantly. Historically, onboarding relied on mailing physical packs that included contracts, forms, and policies, which candidates would manually complete and return to stores or the HR team. This manual process led to:

  • Frequent errors in candidate-provided information
  • Time-consuming follow-ups for missing or incorrect paperwork
  • Delays in onboarding new hires

Additionally, with a predominantly young and tech-savvy demographic of new hires, Billabong’s manual approach was out of sync with their workforce’s expectations for a modern and mobile-friendly experience.

 

 

The Solution: A Seamless, Digital Onboarding Experience

Recognising the need for a transformation, Billabong partnered with Onboard Express to implement a web-based onboarding solution. Together, we developed a system that aligns with Billabong’s brand identity and prioritises user experience for both HR teams and new hires.

This tailored solution included:

  • Customisable Templates: Catering to diverse roles, from shop assistants to store managers and head office staff.
  • Mobile Accessibility: Enabling candidates to complete the process on smartphones, tablets, or PCs.
  • Automated Document Generation: Seamlessly generating letters, contracts, and position descriptions with just a few clicks.
  • Centralised Data Management: Eliminating duplicate data entry and ensuring compliance with workplace regulations.

 

The Impact: Transforming Recruitment and Onboarding

Over the past decade, the results of this partnership have been remarkable:

  • Streamlined Processes: Onboarding time has been significantly reduced, allowing Billabong to focus on finding the right talent.
  • Cost Savings: Eliminating postage and courier costs by moving to an entirely digital system.
  • Compliance Assurance: Ensuring all employees have legal contracts in place before starting work.
  • Enhanced Candidate Experience: Providing a professional and user-friendly onboarding journey that reflects Billabong’s brand.
  • Improved Communication: Clear processes for HR teams and store managers across Australia.

 

Key Milestones of the Partnership

  1. 23,000+ Staff Records Managed: Over the years, the system has successfully managed high-volume seasonal recruitment, efficiently handling the onboarding of thousands of employees.
  2. Integration with Boardriders: The system has adapted to changes within Billabong’s ownership structure, continuing to support the brand under the broader Boardriders umbrella.
  3. Cross-Border Expansion: Facilitating seamless onboarding for Billabong’s expansion into New Zealand in 2019.

 

Looking Ahead: Strengthening Our Partnership

As we reflect on a decade of collaboration, we are proud of the positive impact Onboard Express has made on Billabong’s recruitment and onboarding processes. This partnership exemplifies how technology and teamwork can drive business success while creating a meaningful and enjoyable experience for employees.

We look forward to many more years of collaboration, innovation, and shared success with Billabong, helping them continue to attract and onboard the best talent while staying true to their iconic brand identity.

Interested to see what we can do for your business? Book in for your free demo today!